A Practice of Jacobs Counsel LLCServing NY · NJ · OH — Vol. 2026
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Estate Planning for Professional Athletes and NIL Earners: Protecting a Short Earning Window

Why athletes need estate planning more urgently than almost anyone — and how to structure trusts, asset protection, and disability planning around a 3-15 year peak earning window.

June 24, 20268 min readBy Drew Jacobs, Esq.
The short answer

Athletes and NIL earners compress a career's worth of income into a few years, which inverts normal planning priorities. The near-term risks are incapacity, creditor and liability exposure, and family or agent access to accounts — not death taxes. The core build is a revocable trust for privacy and continuity, durable powers of attorney, entity ownership of NIL and brand rights, disability and liability coverage, and a structure that protects earnings from the people closest to the money.

Professional and NIL-earning athletes need estate planning sooner than almost any other client because their peak earning window is short, their injury risk is high, and their assets are often concentrated and illiquid. The core structure is a revocable trust for control, an irrevocable asset protection trust for career earnings, properly titled business entities for NIL and endorsement income, and disability and life insurance held inside an ILIT to protect family income if the career ends abruptly.

The Athlete Planning Problem in One Sentence

You may earn more in five years than most professionals earn in fifty — and you have to make that money last another sixty.

That compression changes every assumption behind a standard estate plan. The risk is not that you die at 85 with too much taxable wealth. The risk is that a career-ending injury, a bad business deal, a divorce, or a lawsuit unwinds the entire earning window before it is fully invested.

What an Athlete-Specific Plan Actually Includes

Revocable Living Trust. Keeps your affairs private (very important when your finances are public), avoids probate across multiple states where you may own property, and provides a clean management structure if you are incapacitated mid-season. Irrevocable Asset Protection Trust. Established in a domestic asset protection trust jurisdiction (Nevada, South Dakota, Delaware, Alaska, Ohio). Career earnings transferred into this trust are shielded from future creditors, business partners, and — in many cases — divorcing spouses. The trust must be funded well before any claim arises. NIL / Endorsement Entity. A single-member LLC or S-corp to receive endorsement and NIL income. Separates business income from personal liability, enables retirement plan contributions (solo 401(k), defined benefit plans for high-earning years), and creates a clean structure for licensing your name, image, and likeness. ILIT-Owned Disability and Life Insurance. Disability insurance is often more important than life insurance for an active athlete. Holding policies inside an Irrevocable Life Insurance Trust keeps the death benefit out of your taxable estate and protected from creditors, and provides immediate liquidity for family if a career or a life ends early. Prenuptial / Postnuptial Agreements. Not strictly estate planning, but the documents that determine whether your asset protection actually holds up.

The NIL-Era College Athlete

The 2025 NCAA settlement framework and direct revenue-share payments mean a meaningful number of college athletes are now earning seven figures before age 22. The estate planning issues are not theoretical:

  • Income tax planning across multiple states (school, training, NIL deal locations)
  • LLC or S-corp election for NIL earnings
  • Retirement account funding while income is high
  • Trust-based gifting to remove appreciating assets (equity in NIL businesses, signed memorabilia, brand IP) from a future taxable estate
  • Healthcare proxies and powers of attorney for athletes who are legally adults but still rely on parents for financial decisions

The Three Mistakes That Cost Athletes the Most

1. Waiting until retirement to plan. Asset protection trusts only work if funded before claims arise. Disability insurance is cheap and easy to underwrite when you are 22 and healthy, and impossible to get after the first major surgery.

2. Mixing personal and business assets. Without proper entities, a business lawsuit can reach personal accounts. Without proper trusts, a personal lawsuit can reach business assets.

3. Treating the agent or financial advisor as the estate planner. They are critical partners, but the legal documents — the trusts, the entities, the powers of attorney — are the chassis the rest of the plan rides on.

What Order to Build It In

1. Will, healthcare proxy, financial power of attorney (week 1)

2. Revocable trust, fully funded (weeks 2-6)

3. NIL / endorsement LLC, properly structured (weeks 2-4)

4. Disability and term life insurance, underwritten and in force (weeks 4-10)

5. Irrevocable asset protection trust, funded with seasoned assets (months 3-12)

6. ILIT for permanent insurance, once long-term income is clearer

Key Takeaways

  • Athletes' compressed earning window makes early planning more urgent, not less.
  • Domestic asset protection trusts shield career earnings from creditors and many divorce claims — but only if funded before any claim arises.
  • A separate LLC or S-corp for NIL and endorsement income is the foundation for tax planning and liability protection.
  • Disability insurance is often the single most important policy for an active athlete; lock it in while you are young and healthy.
  • The legal chassis (trusts, entities, powers of attorney) must be in place before the financial plan can do its job.

If you are an active athlete or NIL earner without a real estate plan, you are running uninsured on the most important asset you have — your career.

Where to go next

See our estate planning for professional athletes page, learn how trusts protect younger beneficiaries, or review life insurance trusts for income replacement. When you are ready, start your intake.

Frequently asked

Questions we hear most

Why do athletes need estate planning before they need estate tax planning?
Because the highest-probability events are injury, incapacity, and disputes over access to money — all of which are governed by documents and titling, not tax law.
How should NIL income and brand rights be held?
Generally through an entity that holds trademarks, likeness licenses, and endorsement contracts, with the ownership interest coordinated with your trust. It keeps the deal flow separate from personal assets and simplifies succession.
Does a trust keep an athlete's affairs private?
Largely, yes. A funded revocable trust avoids the public probate record, which matters when the estate itself would be newsworthy.
What protects earnings from family and advisor pressure?
An independent trustee with distribution discretion, defined spending structures, and clear separation between business accounts and personal accounts. Structure absorbs pressure that a person cannot.
When does estate tax planning become the priority?
Once net worth approaches the federal exemption, or a second contract or major endorsement changes the trajectory. At that point exemption-use strategies and life insurance liquidity come into the plan.
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